Zed Run was founded in Australia in 2019 by Chris Laurent, founder & CEO. The goal is to transport players into a future where digital horse racing has become the biggest sport in the world, and “the beating heart behind everything you do.” Who owns Zed Run? With Zed Run, the intention is to create the digital sport of the future one that takes place in an alternate dimension, on a planet called Novus Earth. Chris is an animator with a background in VR/AR and creative direction, including Hollywood blockbusters such as The LEGO Movie, and fellow Aussie Baz Luhrmann’s The Great Gatsby (which has amazing art direction and won an Oscar for Best Production Design). Chris Ebling is the creative force behind the game. It turns out this is pretty much the look & feel the team was going for. Zed Run is like Tamagotchi Pets meets Robinhood meets TRON. I would describe it as Tamagotchi Pets meets Robinhood meets TRON. To me, it was like looking through a telescope into another world. The first time I saw Zed Run, it absolutely blew my mind. Each of these three trends has huge tailwinds, so when you combine them all together, it makes for something truly special. It’s the intersection of three big trends: NFTs, video games, and gambling. While still in its infancy, I believe Zed is one of the single most interesting investment opportunities available right now. The horses you buy, the studs you breed, the races you watch. We first mentioned them as a company to watch back in February, and then highlighted them again last month in our issue on investing in racehorses (physical ones).īut there is nothing physical about this world. We’ve been talking about Zed Run well before it was cool. Zed Run’s popularity has recently skyrocketed thanks to a killer community of rabid fans and some huge recent press in the NY Times. If you’ve been following Alternative Assets over the past few months, you may have seen me rave about this. Each horse has its own unique characteristics, ancestry and stats passed on through blockchain-based genetics. All transactions are in Ethereum, and all money earned is real. That’s right, you buy them, breed them, raise them, sell them, and of course race them. Zed Run is a new blockchain-based game that lets you own and race digital racehorses. Buying horses through secondary markets.

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